VMO Split Testing
Overview
We currently use VWO as our A/B testing tool. We primarily use it for multivariate testing but for CMS we would need to test split url testing. This documentation covers whether you can use VWO for split url testing.
VWO Split URL Testing
Split URL Testing is the technique to test multiple variations of your website hosted on different URLs. Here, the website traffic is randomly split between the variations, and conversions are tracked to decide which variation performs the best. The variations that you create in a Split URL test are accessed via different URLs, and the performance of each is tracked and analyzed to identify which variation has a better conversion rate for your visitors.
VWO has a feature which allows users to to run split url testing. The test is captured as part of a campaign where the user will define their hypothesis, different urls, and set other configurations such as mobile testing on or off. VWO allows the user to preview the test url as well as archive, delete, start, or pause the tests at any timeo.
With regards to data collection, VWO has its own statistics page, however, If the split test is intergrated with Google Analytics then the following will apply:
- The control URL will have pageviews and sessions almost double the number of page views and sessions for variation.
- The variation URL will not have the traffic source information and will always show referral traffic.
- The bounce rate of the site may increase or decrease depending on whether the variation is on the same domain or a different domain.