Content Models

In short, a content model gives structure and organization to your content. Within your overall content model, you’ll have individual content types. You can think of each content type as an outline for your content; it tells you what data will be contained within each individual entry. You can also think of the content type as the “stencil” for the “drawing” that will be your entry.

Each content type is made up of fields that denote the type of data that will be included in the entry. For example, the title of a web page or news article would have its own text field, the body would have another, and there would also be fields to include any media files. This is how you take your website or app from—as our friend Karen McGrane puts it—a big “blob” of content to modular “chunks” or structured content.